Some of my old favorites.

One Show student brief - to advertise advertising. Still one of my best work to date.

“Advertising is just another word for persuasion”

COPYWRITERS: Mathew, Mark, Luke, John
CLIENT: Christianity
OBJECTIVE: Show why this man should be worshipped

COPYWRITER: Thomas Jefferson
CLIENT: The Thirteen Colonies
OBJECTIVE: Justify the creation of a new country

CREATIVE DIRECTOR/COPYWRITER: Martin Luther King, Jr
CLIENT: The Black Population of America
OBJECTIVE: To be treated as equals

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One of my very first spots. Originally it was going to be a dentist, but then dialog would be too hard. So we changed to a barber.

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At the time of launch, RAZR MAX has the longest lasting battery life. We took over airports, LGA and ORD - 2 of the country’s busiest airports, where people really care about how much charge is left on their phones. A true insight because let’s be real, we all have done this before.