What a better way to launch Fresca Mixed than utilizing the super fan who happens to be Bravo’s Andy Cohen.

We created a narrative that the brand is looking for its #1 fan, which of course, turned out to be Andy. We set up thirst traps around NYC trying to get him to call our hotline so we can make it official.

550mm Earned impressions
100% positive sentiment

757K Social reach
400K social engagement
+200% follower growth