A German artist Niclas Castello put a massive gold cube on display it’s reportedly worth $11.7 million dollars, it’s to promote crypto-currency.
Velveeta’s nickname is Liquid Gold. So we have to prove that liquid gold is better than solid gold.
So, in response, we placed our own 8ft box of liquid gold cube in the iconic park in the exact same spot as the gold cube. And people got talking.
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Role: GCD