Adweek Experiential Award - Best Use of OOH Media
One Show - Shortlist (2)
ADC - Shortlist (1)
Clios - Shortlist (1)

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Background:

Re-ignite America’s love for the Wienermobile after a year when it was barely in use due to Covid.

Idea:

When it was time to get the country’s favorite wiener-on-wheels back on the road, we knew we had to do it in a big way. So, we decided to deliver an experience Americans young and old have dreamt about for decades: a ride in the iconic Wienermobile.

We partnered with Lyft and completely integrated into their app. Then when riders across the country ordered a Lyft on Labor Day weekend, some were surprised with a 27-foot wiener to take them to their destination.

Results:

- Hundreds of Wienermobile Lyft rides

- 1.16 Billion media impressions including The Tonight Show, The New York Post, MotorTrend, Food & Wine and Adweek

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Role: GCD